Bringing together the entire hospitality industry, HOLIDAY & SPA EXPO was a unique opportunity for making new contacts, expanding the client and partnership network, and carrying out business meetings with professionals from all over the world and from all walks  of tourism.

During the first day, the exhibition was accessible only for professionals, which provided a comfortable working environment for meeting current and future partners. Every year, HOLIDAY & SPA EXPO welcomes more than 350 exhibiting companies and over 20 000 professionals from the tourism industry – participants, visitors and guests.

NOLA7 was part of the EXPO, where Mrs. Angelkova, Bulgarian minister of Tourism, headlined that digitalization is a major priority in tourism, and Bulgaria is making a long-term concept for its development.

As a part of the Ministry’s initiatives during Bulgaria’s presidency of the EU Council, the roundtable was attended by Renata Pindjo, Deputy Minister of Trade, Tourism and Telecommunications of Republic of Serbia. Maria Gabriel, EU Commissioner for Digital Economy and Society, who participated via a video address.

In fact, NOLA7 is an active promotor in the digitalisation of the wellness and SPA industry in Bulgaria, and has really helped the sector to grow in that direction. Water leisure will continue to expand globally and NOLA7 intends to be everywhere its services and know how will be demanded. Being NOLA7 always one step ahead with swimming pool, water park and SPA technologies, digitalisation and mobility will go hand in hand in order to secure a smarter water entertainment and relaxation.

As a whole, Bulgarian tourism needs a long-term sustainable digitalisation concept, and «we are developing it», stated Minister Angelkova.

With an increase of 9% of the visitors, most of the visitors were specialists who chose HOLIDAY & SPA EXPO as a platform to promote their destinations, products and services, such as: national tourism organizations and tourism boards, branch organizations, tour operators, travel agencies, hotels and resorts, municipalities, regional and local tourism councils, spa and wellness centres, fitness equipment dealers and manufacturers, transport companies, vocational schools, specialised agencies for eco and rural tourism, golf & wine tourism providers, children and youth tourism, entertainment, attractions, schools and studios, art and sports clubs, software, publishing and media. All of them share one thing in common –  an undertstanding about the need of digitalisation.